khaby lame x pepsi
“A Smoother Way to Soda” is a new campaign that blends the humor of social media star Khaby Lame with the surreal photographic eye of David LaChapelle to celebrate the release of Nitro Pepsi, the soft drink giant’s new product. In its new campaign, Pepsi aims to make use of Khaby’s signature comic style by making him emphasize what the brand considers absolutely obvious: Nitro Pepsi is clearly simpler and superior to other soft drinks.
“Nitro Pepsi is an incredible experience, words can’t even describe how smooth it is,” said Todd Kaplan – Pepsi’s head of marketing – thus explaining the choice of the TikTok star, who, in this campaign, shows how to pour and taste the Nitro Pepsi, which “is as smooth as Khaby is”, without saying a word.